J. Rhoads Research / formerly MobyApp

As you know I love my stickers, you can see I left some of my Amazon/AWS stickers on my personal MacBook –as they are a large Microsoft customer and re-seller! When you think about it, the cloud that is – why is the cloud called the cloud? Well back in the day the network/telecom engineers used a “Cloud” to portray the internet in their engineering diagrams. Fast forward a few years and we have X as a Service (IaaS, PasS, SaaS, etc.aaS) . We are using the internet for what it was always meant to be –a network of networks. Then I read this article in the NY Post about how the term Multi-Cloud is banned from AWS’ reinvent conference –and I ask "um why"? Competition drives innovation right? When I was at CNCF’s Kubecon last year –I got to see the demo god himself – @KelseyHightower rock the house with a demo on Google Cloud and AWS .   As Kelsey says it best “These (cloud tech) are just tools, focus on the big problem, the most important tool is sitting in the

What is Customer Obsession? Why do I care about it? Why should you care about it?  When I worked for Amazon Web Services, we had these awesome leadership principles . The first one was Customer Obsession. As per the Amazon definition: " Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.  "  I work in the information tech world and I see that many in the industry have forgotten (or simply don't care) about the customer. It is very troubling as the customer is why we are here and why we do what we do. If people do not trust a vendor or its products --they have choices, they will leave.  I hear so many times of a fear of vendor lock in and I say who cares --I mean our cars are not opensource home built machines,  we drive Fords, BMWs, Teslas, and etc. With the exception of gas and tires --we are pretty much locked in!  So, why doesn'

Happy Halloween  Well it has been a long nine years! I am sure you are asking where have I been? Did some work with EMC, some solo-gig contracting, then spent four very busy years at Amazon Web Services (AWS) as a Solutions Architect, Tech Trainer, and authored a book. AWS Certified SysOps Administrator Official Study Guide  "May the SysOps be with you" (my light saber profile pic is from the book) I know it is two years old, just my claiming some fame --I provided content for all chapters and wrote Chapter 10 all by myself (pay attention to the screenshots throughout the book), did the cover and interfaced with some awesome folks at AWS and Wiley. Last year I left for Microsoft and doing the same role as a Cloud Solution Architect on Azure and a little training as well.